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Traceability is becoming an integral component of the horticultural industry. The ability to identify product and property anywhere, anytime gives assurance for the consumer and the grower. GS1 digital link is giving industries a data standard that can be integrated to systems globally which will allow for end to end traceability.

Mainland Australian cherries can now be airfreighted into one of the most significant export markets in the world, China. Mainland Australian cherries previously took up to 21 days before they arrived in China, but now they can be ready for purchase by Chinese consumers within 3 days of harvest.

In season 2021 we were fortunate to part of a Supply Chain Authenticity project, collaborating with NSW DPI, Palotus Group, Freshchain, GS1, Food Agility CRC, Oratain, Woolworths and Cherry Growers Australia.

The trial had a number of components firstly creating a mechanism where biosecurity incursions, natural disasters and food safety breaches could potentially be monitored in real time and identify properties along the supply chain and track items back to individual producers and properties that may be at risk in the event of an incident.

Also the use of a unique QR code placed on every punnet of cherries enabled direct customer engagement and provided a digital traceability system to provide the consumer with a direct feedback mechanism on the product they just purchased, engage the consumer with a video of the farmer, which is the one above, provide recipes and show provenance, where their food has come from.

We were very grateful to be included in this trial and thank all those involved.

https://www.farmweekly.com.au/story/7555208/trial-tests-produce-tracing-system/

https://www.foodagility.com/posts/collaboration-to-build-digital-track-and-trace-system-to-manage-food-safety-and-biosecurity

https://www.freshplaza.com/article/9383244/how-a-nsw-traceability-pilot-could-help-strengthen-and-safeguard-the-cherry-industry/

http://www.fruitnet.com/produceplus/article/187087/traceability-trial-for-woolworths-potatoes-and-cherries

https://www.dpi.nsw.gov.au/biosecurity/community-engagement-and-education/understanding-the-freight-and-logistics-sector

https://getthewordout.com.au/press-release/press-release-freshchain-technology-supports-traceability-trial-on-woolworths-potatoes-and-cherries-aiding-property-identification-and-consumer-engagement/

Was great to sit down with Regional Development Australia CEO, Sam Harma and discuss our history in the region, goals and plans for the future.