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Traceability is becoming an integral component of the horticultural industry. The ability to identify product and property anywhere, anytime gives assurance for the consumer and the grower. GS1 digital link is giving industries a data standard that can be integrated to systems globally which will allow for end to end traceability.

Mainland Australian cherries can now be airfreighted into one of the most significant export markets in the world, China. Mainland Australian cherries previously took up to 21 days before they arrived in China, but now they can be ready for purchase by Chinese consumers within 3 days of harvest.